It is the new buzz in town. Every webpreneur is talking about selling on Facebook. Both veterans and startups are scaling up their energy to have a Facebook store. Also, some hungry online experts will advise you to focus on Facebook as it is a shortcut. It is the direct path to your online kingship. They desire to fetch some coins from your pocket.
Apart from this, you can rarely come along some content talking against Facebook. Only praises about it being a perfect selling channel that you should add on your e-commerce website. All these information is confusing you leaving you in a dilemma on whether to follow the route or not. This article presents three facts you need to know about selling on Facebook before investing your coins in it. Here they are:
Facebook is a robust tool that can build or harm your brand
As you know, building your online brand is not an easy task. You need to invest a lot of cash, ideas, and strategies. Facebook allows you to engage your potentials in a social approach. You share information about your products and assess the customers’ thoughts on your offers. Also, through the engagement, you have a chance to understand how your customer feels about your products. With this information, you can strengthen the image of your brand and make it your targets choice.
On the other hand, being the father of all social platforms, if used ineffectively, it can harm your brands forever. Facebook is the place where audience shares information and make it go viral. So, if a negative aspect of your business goes viral, you can expect a downfall of your brands.
It is a place for 20% of American shoppers
According to current information, 20% of online shoppers are using Facebook for shopping purposes. Days are gone when customers would click on links directing them to online stores. Today, they want to buy as they continue chatting with their peers. This practice is central in the US. So, if you are targeting the US audience, selling on Facebook can be an effective approach.
Facebook is the second largest market after search engines
How would you feel if you had an opportunity to pitch your product in an audience of more than 2 billion participants? Certainly, it would be a nice experience. Selling on Facebook opens such an opportunity for you. Hence, you can boost your sales when implementing this approach.